Thursday, June 02, 2005

Did you know? Metrose*uality is out!

The other day I picked up Hindustan Times for a change. The paper looked really bulky compared to other papers – with some 70 odd pages. It sounded like a real cool deal for two bucks. I picked it up without winking or thinking twice.

“Metrosexualilty is out” screamed the paper. I thought “what’s this new thing and when was it ‘in’ in the first place? What was I doing then? Was I alive?”

Apparently, it’s the name associated with a specific ‘category’ of men - of the likes of Jude Law, Beckam and Hugh Grant who concentrate more on the ‘soft side’ and on the ‘looks’. Damn, I was thinking they were ‘normal’ men. What’s metrosexual about them? The paper had answers. It’s easy to find such men, it claimed. Any guy who spends as much time as women to get ready is a metrosexual. Hey! This is straight from the paper. Don’t rip me apart. So what else? This category of men indulges in purchases of products like hair smootheners, hair strengtheners and a lot of creams that I didn’t know exist. They don’t stop there. These men don’t come out with just a shave and a cut from the barber shop. They ask for bleaching and face massaging and God-knows-what. That’s depressing. All along, I was thinking that bleaching can only be done on clothes! Shucks! It is news to me that the cosmetics industry has evolved so much. Guess I missed out all the action. I'd love to read more such articles. It’s much more fun than all the joke books put together.

Now, why is this seemingly ‘cool’ thing (cool only for cosmetic companies, mind you!) out? The newspaper apparently surveyed a lot of girls with whom these guys are moving together and found startling new details. They’ve found out that these girls are scared to hell that such guys spend more time getting ready and are more inquisitive about new beauty products than themselves. One woman apparently fears that her ‘boy’friend (that metrosexual one) will become prettier than her. I thought “And all because of those cosmetics? You mean those cosmetics advertisements do work? Long live dumb people!” One article I read sometime back said that it would take about 10,000 years for the skin color to change from one to another – like when blacks move to cooler western countries or when whites move to hotter places. I’m not sure about the authenticity of this report, but I’m sure that “Fair and Lovely” and other cosmetics can’t work miracles. The only thing “Fair and lovely” does, as our Marketing professor said, is it gives ‘hope’. Whatever that means!

So, this metrosexual-wala article concludes, women have fallen back to ‘typical’ men… the ones who get ready fast and don’t fuss about beauty products. The good ol’ regular men are again in vogue. Great to know. Thank you. That was one hell of information.

And yes, this is from the same paper that screams “let there be light”. Only the light seems to be really blinding.

P.S: Tomorrow is the last day of my summer project and I got a marathon presentation to work on. Then it would be home after eight long months. So don’t be surprised if there are no updates for long. I might be basking in the glory of a new house that we’ve built. :)

15 Comments:

At Thursday, June 02, 2005 11:59:00 AM, Blogger Ashmant said...

That's great news for guys like us who find ourselves at the bottom of the pyramid when it comes to "softness" or "elegance" in our appearence.Well,it's a case of pulling off a deal.If all guys decide not to waste a second a day on getting "refined",then girls will have no option but to settle for the available deal.What do you say,should we start a campaign?? :):)

 
At Thursday, June 02, 2005 12:04:00 PM, Anonymous kida said...

hahaha.. cool!! summers getting finally over huh!! i envy u already :-).. damn i have another week of doing nothing!!

and with regards to metrosexuality, i really dont see why men shud or shud not fuss abt their appearance. what difference does it make how much powder u r putting on ur mug, its still going to remain as ugly :-). so why bother!!

 
At Thursday, June 02, 2005 12:05:00 PM, Blogger Govar said...

You mean, pulling in all men together? The last thing that would work. But then, come what may, am more than satisfied with my soap+shaving cream routine. Even a hair oil sounds boring (hope my pareents dont read thiss! :)), let alone perfumes and deos and all others (pardon my ignorance).

 
At Thursday, June 02, 2005 12:06:00 PM, Blogger Govar said...

@Kida: ROFL!

 
At Thursday, June 02, 2005 1:21:00 PM, Anonymous Amit said...

Doesn't matter either ways. Basic thing is even if we wanted to be like the 'met's we can't because of .... moolah!

Nice to hear that the fad's over though (I remember these papers were the main exponents of these fads with photos and tips and articles singing heroic hymns in the praise of the 'met's, with all those glossy pages and the page 3 expanding to fill all the pages).

Boys will remain to be boys after all :-)

 
At Thursday, June 02, 2005 9:16:00 PM, Blogger Kaps said...

I also didn't know much about this term till recently. Lot of the local press started using this word extensively in the fashion / lifestyle section. Guess this must be a term coined by the cosmetics companies themselves just to hook more guys into this segment.

 
At Friday, June 03, 2005 10:55:00 AM, Blogger Jammy said...

I had come across this word quite a few times and never got enough interest to find-out what it means. Thanks for the explanation. Congrats on your successful completion of summers. To think that my work will never end ….
Btw, how much did that 70-page newspaper fetch you at the old paper mart? ;)

 
At Friday, June 03, 2005 11:02:00 AM, Blogger Govar said...

Looks like lot of 'em in the same knowledge levels. Yeah, it might've coined by cosmetics guys, but its uplifted by pagee-3 guys. Much ado abt nothing.

@Jammy: Oops. didnt try that. Guess I'd get my 2 bucks back, at the least. :)

 
At Friday, June 03, 2005 11:15:00 AM, Blogger kr!sh said...

Gov,

A rant on Times of India or Hindustan Times is a huge timewaste, is what I discovered! TOI does it business on a global scale, marketing the globes of Mallika Sherawat in Cannes.

Anyways, have fun in the best city. Coincidentally, even we have our new home grahapravesam when I visit C during mid June.

 
At Friday, June 03, 2005 2:49:00 PM, Anonymous Chandoo said...

dude.. metrosexuality... I know a word that sounds similar and more eyecatching. heterosexuality. :D
seriously why do you even read a survey article on that.

btw...congo on finishing the summers. Me done with everything just now. got a decent appraisal too :D

cya in indore. bye

 
At Friday, June 03, 2005 6:17:00 PM, Blogger Govar said...

@Krish: Cool. Will try to catch up with ya.

@Chandoo: As I said, I read it for fun. And fun it really was. :)

 
At Saturday, June 04, 2005 12:07:00 AM, Blogger uRmad said...

There are newspapers and then there are newspapers.
There are surveys and then there are surveys.
There are men and then there are men ;)
All da best for second year :)

 
At Saturday, June 04, 2005 11:23:00 AM, Anonymous Anonymous said...

@Subbu: Good one. Thanks. :)

Govar

 
At Wednesday, April 05, 2006 2:33:00 AM, Anonymous Anonymous said...

Cool Blog.

Thanks for the information on Cosmetics.

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All the Best

 
At Thursday, June 15, 2006 4:49:00 AM, Anonymous Anonymous said...

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