Wednesday, September 28, 2005

Busy with UtsAha! 2006, our annual Marketing fair

I want to be frequent in updating the blog, but things are restraining me.

I'm right now busy in the process of making sponsorship and project proposals for our annual Marketing fair called UtsAha!.

Although the fair is scheduled to happen only to January 2006, it's unimaginable how much work goes behind the screens. Event management is something!

If you are interested in knowing what makes our Marketing fair, read on:

1) Primary purpose: To do disguised marketing research and projects for companies. It might look like regular Audio-Visual based interactive computer game (guess the price, which do u think is the best product?) etc for the Indore public, but it really would be a marketing project underneath. This way, the people who give the response don't get bored and we get our work doone. A cool alternative to a boring questionnaire-based research.

2) Interaction: This is the only event where we interact with the Indore public.

3) In addition to the games, there would be the usual stalls hosted so that it's close to a regular fair in the eye of the Indore public.

4) Our challenge is to get the right sponsors for the event so as to cover our costs, if not make potloads of money.

5) According to Nayi Duniya, we managed to attract over 1,00,000 footfalls last year.


At Thursday, September 29, 2005 11:40:00 AM, Blogger Jammy said...

I hope none among the "Indore pubic" read your blog. Otherwise the disguise is already off :)
But frankly I believe even they know that it is a disguise.

At Thursday, September 29, 2005 12:02:00 PM, Blogger Govar said...

@Ram: It isn't really disguised on the net. We even mention the marketing reseaarch in the UtsAha! website.

And yes, they do know that its much more than a game... simply coz no one's crazy to conduct a fair, games and give out prizes for game, but MOST off them don't know the exact motive... from my interaction with them last year...

At Thursday, September 29, 2005 1:58:00 PM, Blogger ada-paavi!!!! said...

best luck for the fair,
do u guys charge for the marketing research??
then u guys can earn some cool moolah

At Thursday, September 29, 2005 7:25:00 PM, Blogger Govar said...

Ofcourse, we do markeeting research for big companies and charge them, plus we get revenue from people who put the stalls, but we have to cover the cost of grounds, infra, media, posters and and all that stuff. So it pretty much evens out.

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