Busy with UtsAha! 2006, our annual Marketing fair

I want to be frequent in updating the blog, but things are restraining me.

I'm right now busy in the process of making sponsorship and project proposals for our annual Marketing fair called UtsAha!.

Although the fair is scheduled to happen only to January 2006, it's unimaginable how much work goes behind the screens. Event management is something!

If you are interested in knowing what makes our Marketing fair, read on:

1) Primary purpose: To do disguised marketing research and projects for companies. It might look like regular Audio-Visual based interactive computer game (guess the price, which do u think is the best product?) etc for the Indore public, but it really would be a marketing project underneath. This way, the people who give the response don't get bored and we get our work doone. A cool alternative to a boring questionnaire-based research.

2) Interaction: This is the only event where we interact with the Indore public.

3) In addition to the games, there would be the usual stalls hosted so that it's close to a regular fair in the eye of the Indore public.

4) Our challenge is to get the right sponsors for the event so as to cover our costs, if not make potloads of money.

5) According to Nayi Duniya, we managed to attract over 1,00,000 footfalls last year.