Diet Coke is 99% water

Says the new Diet Coke ad, according to the Freakonomics blog.

You might ask why you would drink it then, if it is almost the same as water. The argument is that it is tastier, not so unhealthy (unlike plain Coke) since it's mostly water, and is actually cheaper than bottled water in the U.S.

So why do we drink it in India paying a hefty premium? I think it's because Indians think drinking Coke is cool, pretty much like what we think about most things (and even people) from the west.



[Image Courtesy: 1to10reviews]