Monday, July 04, 2005

Ad zone: Imagination inside

I've been following quite a lot of advertisements these days, with several objectives in mind - for finding good ads, ones that bombed, getting pure entertainment, and to see how far imagination has stretched. I believe ad companies are one place where there are really intelligent and entertaining bunch of people working.

There were several good ones and several bad ones, and one or two surprising ones. Suggestive and sexy ads aren't anything new, but if its from an organization known for charity? Here's French red cross's online awareness ad: I guess the ad is achieving its purpose - in getting attention. Caution: Takes sometime to load, not check from a browsing center.

AgencyFaqs publishes a famous and interesting ad every day. If you aren't the one who follows it, check the following two ads.

I found the fodder ad that has a tag line "cows will give some much milk that you have to find new ways to milk them" very intelligent.

I don't know if the following ad has made it to the TV since I haven't see TV for a long time, but it is impressive. NDTV's "Truth minus hype, facts minus faction" campaign.

And yes, I get the message!

Men aren't those ol' men anymore?

Then there was an interesting study that says: Are marketers missing real men? A classique metros vs retros argument, which might not be completely applicable to Indians now. But it has some interesting information to mulch. A quote:
"While the world has been focused on women, men have been undergoing some significant changes of their own. An equally comprehensive look at men is long overdue, and it was our goal in Cannes to help put things in perspective. The last thing we want is to look back in ten years and find that we have unwittingly created the same clich├ęs that female advertising is riddled with."
Or is it?


On the trailers front, turn on your speakers, put them on full volume - especially the bass, and view the trailer of the movie Devil's Rejects. I had accidentally put the speakers in full mode and went bonkers before I found out which of the opened tabs was the rootcause of all the creepy shreaks. A classic teaser warning that would make you do the exact opposite: do not move the mouse around the website!

To end with a smile [Found on Seth Godin's blog]:


At Monday, July 04, 2005 8:12:00 PM, Blogger Chandoo said...

Good collection there :)
Even I am doing some freaky ad researches. May be its time to build our gyaan on all these. :)

At Monday, July 04, 2005 9:04:00 PM, Blogger Govar said...

You bet. Im surfin like crazy these dadys.... but then useful surfing. :)

At Monday, July 04, 2005 11:19:00 PM, Blogger Rahul said...

Good stuff Govar.

Hers is something which you'll like...

Ok. This is not spamming :-)

At Monday, July 04, 2005 11:48:00 PM, Blogger Govar said...

Cool stuff. Really enjoyed them. Thanks :)


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