Monday, August 01, 2005

A bloggers’ revolt against TOI?

Thanks to the tight schedule, I’ve been out of blog reading for quite a while. Infact, I didn’t follow many news articles about Mumbai. Ofcourse, I read the front page articles and realized the magnitude of what’s happened in our financial capital. But when I was back, I was taken by surprise at what Times Of India (TOI) has done. The only comfort seems to be the revolt that bloggers seems to be bringing about.

Thanks to Uma, a very casual and irresponsible act on the part of TOI has come to limelight again.

It’s not a surprise that TOI has done something cheap again. I’ve always been very critical of TOI after my first exposure to it during my two year Bangalore stint. During the peak of the Rajkumar episode when Veerappan kidnapped him, the sleazy images on top corners of the very first page with messages saying some model is pregnant or an actor is getting married for the nth time used to irritate me pretty badly. It was sheer irresponsibility. The whole of India was waiting with bated breath on the outcome of that incident. For people like me who hail from TN, the issue was even more serious since the outcome had the potential of starting a yet another backlash against Tamilians in Bangalore. That was the last thing we all wanted when foreign investment was at its peak in both the states. With all these things in mind, you turn the paper and what you get to see in the first page a semi-nude model! That’s when we shifted to a different paper.

The issue this time is very similar. Mumbai was lashed with a devastating, record-breaking rain, and TOI comes up with a beautiful half-page article saying celebrities were devastated more so since TOI didn’t reach their homes!

It’s true to a good extent that people would be expecting the morning paper to know what happened in other localities and probably in the rest of the country, but this certainly isn’t time for marketing, and this certainly isn’t the way to put things. The article has quotes from the likes of who felt the magnitude of the rains only when their beloved TOI didn’t reach them. And that’s in a space where many photos could be squeezed in. The issue has been vetted all over by an array of bloggers as listed in the same article.

In all, it’s irresponsible for a newspaper that’s the oldest in the country to do such a cheap thing. Hope the outcry of all the bloggers and others reach the ears of TOI, which seems to be pretty dumb to such issues of late.

14 Comments:

At Monday, August 01, 2005 7:19:00 PM, Anonymous vijetha said...

Thanks to u..read uma's article the other day....Remember..?? my project was on media planning....just hated to find that TOI has got maximum reach across various cities.....wish people wanted more than sleazy stuff with their cuppa!!

 
At Monday, August 01, 2005 8:10:00 PM, Blogger Kaps said...

how about this?

http://sambharmafia.blogspot.com/2005/08/intolerable-economic-times.html

 
At Monday, August 01, 2005 8:12:00 PM, Anonymous Kamesh said...

and this as well

http://www.cyd.liu.se/~kamva881/blogs/musings/archives/what_crap_is_this_.html

kamesh..

 
At Monday, August 01, 2005 9:15:00 PM, Blogger Govar said...

@Vijetha: Thats true to a very good extent. Looking at the mindset of bloggers which seems to be momstly hate-TOI, I guess readers of TOI are in a different category altogether.

@Kaps and @Kamesh: Visited, relished and commented. :)

 
At Tuesday, August 02, 2005 6:41:00 AM, Blogger ada-paavi!!!! said...

who said pprs need care bout responsiblity? they care bout sales and ad price, tats it,

its the misguided notion that readers like us have tat pprs shud be responsible and stuff, i mean how can we expect logic in indian cinema? its pretty similar wit pprs and responsiblity!

 
At Tuesday, August 02, 2005 11:46:00 AM, Blogger Jammy said...

TOI never fails to surprise me in beating it's own abysmal level

 
At Tuesday, August 02, 2005 11:55:00 AM, Blogger Govar said...

@Vatsan: Oh yeah? How does sales come? We are the consumers and we make the paper. If they've taken a stand to appease cheap-stakes who don't think abt all this and live a life without self-reespect, Im fine, and lets see how the advertisers feel.

@Jammy: U bet!

 
At Tuesday, August 02, 2005 2:32:00 PM, Anonymous Anonymous said...

This comment has been removed by a blog administrator.

 
At Wednesday, August 03, 2005 8:59:00 PM, Blogger Rahul said...

TOI sucks bigtime.

But, it used to be good.

 
At Thursday, August 04, 2005 12:13:00 AM, Blogger Govar said...

I don't know abt that 'used to be' part coz I started taking notice of TOI 3 yrs back and it sucked then. Kaps made a reference to someone who says its not TOI anymore but TOIlet! Close to reality!

 
At Friday, August 26, 2005 10:10:00 PM, Anonymous treespirit said...

of late? TOI has been trashy since i was born. obviously, the Mumbai Mirror has done nothing to ameliorate TOI's sad plight. they reward people for reading the Mumbai Mirror. Whatever happened to corporate social responsibility!!!

 
At Saturday, August 27, 2005 3:25:00 AM, Blogger Govar said...

@Treespirit: I know TOI only of late... so cant comment beyond, but what u say is interesting...

 
At Monday, August 29, 2005 4:02:00 AM, Blogger Eshwar said...

Absolutely. TOI has become another cheap tabloid.

 
At Tuesday, December 20, 2005 4:11:00 PM, Blogger Rohit said...

I recently changed my paper from TOI to DNA. I fully agree with you that TOI has indeed lost its former glory. Read my views on TOI here: http://mumbaijamming.blogspot.com/2005/12/why-i-changed-my-newspaper.html

 

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